Beauty Battles #2: The Eyeshadow Primer

Hi People,

It’s the weekend again! Will you be doing any fun stuff? I’ve got two weddings to attend tomorrow but I’m feeling slightly under the weather so I do hope I can make it.

This edition of Beauty Battles will be featuring two eyeshadow primers. I will be comparing and reviewing Urban Decay’s Eyeshadow Primer Potion Original and W7’s Prime Magic Eye Primer. I always use an eye primer before I apply my eyeshadow to make the colour more vibrant and last longer.

P.S I have included and credited a few photos I found online because I was having camera and lighting issues.

Urban Decay Eyeshadow Primer Potion (Original)

This primer has been lauded and applauded by the beauty industry world wide. It has a massive following, making it onto many a makeup head’s Holy Grail list, me inclusive. It has a nude/beige colour to it but it is easily blended into the eye, becoming almost colourless. 

The packaging recently got a makeover from a doe-foot applicator to a squeezy bottle with a needle tip, pretty fancy. Although it’s better access to the product as you can squeeze all of it out, I prefer doe foot applicators, I don’t know why, I just do.

Photo Cred:

Photo Cred:

It is creamy in consistency and a little really goes a long way with it. It does what it says on the tin; makes eyeshadow more vibrant and it really does prevent creasing. In doing this review, I wore my eyeshadow for 12 hours and it didn’t move an inch, it is that amazing. 

It retails for £14.50/$20 which I must say is pretty pricey although you now get more product in the new tubes. Their official stockists in the UK are Debenhams and House of Fraser.

W7 Prime Magic Eye Primer*

W7 is a relatively unknown UK makeup brand but I have seen a few of their products popping up now and again in recent times. I was a bit apprehensive before I tried this product just because I hadn’t seen any reviews on it, good or bad. 

It’s packaging is pretty basic, no frills and it has my beloved doe foot applicator which makes it easy to apply without using your fingers.

Photo Cred:

Photo Cred:

The product itself is a nude pink shade but again when blended, it takes on your natural eye colour. It’s formula is slightly more runny when compared to UDPP so it can be hard to work with. When I first applied it, I used quite a bit so I found that it was slipping and sliding on my eyelid and was quite messy. On take two, I applied literally a dot on both eyes and it created a perfect base when blended in. 

In a like manner, I wore it under my eyeshadow over a 12 hour period and my eyeshadow was as good as new at the end of the day with zero creasing. 

I believe this product can only be purchased in discount beauty stores such as Body Care in the UK (I can swear that I have seen W7 products in there) and not Boots or Superdrug. In Lagos, you can buy it from for N550 here, and it’s available on Amazon for £2.50/$3.12. 


UDPP, W7 Prime Magic

Blended in slightly:UDPP, W7 Prime Magic

Worn Under Chopper Eyeshadow in Naked2: UDPP, No Primer, W7 Prime Magic

The Final Verdict



W7 Prime Magic



Length of Wear








Ease of Application





So in spite of my fear of being lynched and cast out of the beauty blogosphere, haha, I declare W7 Prime Magic Eye Primer today’s winner! As much as I love my UDPP, the price is a stumbling block in our relationship. If I can find a primer just as good for less than one-tenth of the price, best believe that I will be buying it!

Do you girls use any other eyeshadow primers that are cheap but work a treat? I’d love to discover some more 🙂

Peace and Love, 


* This product was sent to me for review, my opinions are however 100% genuine 


  1. October 20, 2012 / 12:43 am

    I love they way you do your beauty battles…very different and creative! The crown is the icing on the cake. I so wish I knew what to do with a primer or eyeshadow, or make-up in general 🙁 I am on a quest to learn some things, and you blog is a great help in doing so, sooo I nominated your for the Liebster Award 🙂

    • October 20, 2012 / 9:49 pm

      Aww thanks lovely! I will be posting them up excited! xx

  2. October 20, 2012 / 1:54 am


    I am in so much need for an eye shadow primer!

    I found your blog on the blog hop. I'm a new follower! 🙂

    Rushing for Bagels

    • October 20, 2012 / 9:51 pm

      Oh you should def try the w7 one out if you can lay your hands n it..Checking your blog out now..xx

  3. October 20, 2012 / 4:08 am

    I've never heard of the W7 primer, but I'll definately keep it in mind when I run of of UDPP. Great post!

    I found your blog on the blog hop. Now following! 😀

    • October 20, 2012 / 9:52 pm

      You def should..I really like it! xx

    • October 20, 2012 / 9:59 pm

      Oh do you mean the jumbo pencils?or they have actual primers? I should look into that..xx

  4. October 20, 2012 / 8:26 am

    Found you on the blog hop, new follower here!

    Such a fun way to compare products! And I'm glad you've found a cheaper eye primer that's still really effective. Urban Decay primer potion has been my go-to for years, but now you've got me thinking about trying different things! xx

    • October 20, 2012 / 10:00 pm

      UDPP is amazing to be honest! but i recently decided to branch out..haha

  5. October 20, 2012 / 10:59 am

    What a great review…I love W7 products, especially their nail varnishes so I'm really excited to see they have an eye primer too!!

    • October 20, 2012 / 10:05 pm

      Oh I've seen their nail varnishes too..will be checking them out..thanks! 🙂

  6. October 20, 2012 / 2:10 pm

    It looks really good =)
    Thanks for the comment on my blog =)

  7. October 20, 2012 / 4:35 pm

    wow I've never even heard of the brand w7! Haha 😉 I like UDPP, but my favorite is from Lime Crime.

    Found you through the I Love my Post bloghop!

    • October 20, 2012 / 11:00 pm

      Oh I should check Lime Crime out then! Thanks..xx

  8. October 20, 2012 / 9:32 pm

    I've heard of the Urban Decay primer but not come across W7. Seems like a good buy if we could get hold of it! Just found you through I Love My Post Bloghop. Now following! 🙂

    • October 20, 2012 / 11:06 pm

      They deffers have it on Amazon babe if you wanted to get it..xx

    • October 23, 2012 / 8:08 pm

      It is! A deserving winner 🙂

  9. October 21, 2012 / 11:32 pm

    nice review. I think I'm going to try the one by w7. UDPP is alright but I think it's overrated most of the time. I swear by my mary kay eyeshadow primer and its not even as expensive as the UDPP. funny but I prefer the new packaging to the old one.
    Nice blog.x

    • October 23, 2012 / 8:09 pm

      Oh I didn't know Mary Kay does a primer..will look out for that..Thank you! xx

  10. Lamie
    October 23, 2012 / 4:13 pm

    As much as I love make up, especially eye make up, I've never been one for all the little details and priming…but hey, your blog is changing all that! Def gonna get an eye-shadow primer.

    Keep the info coming hun, some of us are actually learning.

    • October 23, 2012 / 8:09 pm

      Aww thanks dear..I have so much more planned for the blog..grateful for all the appreciation..

  11. Adaora
    October 29, 2012 / 12:50 pm

    All the youtube gurus seem to worship at the urban decay primer potion altar, still not an eye shadow wearer,when i start i'll come back to this post….by the way this your yellow crown is too cute!

  12. March 7, 2017 / 12:05 am

    I'm sorry but it seems like konga does not retail the w7 prime magic eye prime anymore… Do you have any idea where else this could be gotten?? And also do you know any Nigerian store that u can get UDPP

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